At Baselworld 2016, Blancpain has launched the 60th anniversary model of Ladybird with a diameter of 20.5mm. Since then, small-diameter women’s watches have been flourishing in the fashion circle.
But when it comes to comprehension of this ‘small’ mindset of ladies, Ladybird, the founder of the small watch path aesthetics, has actually launched the fashion revolution and broke the world record as early as the 1950s What’s more, its fans at the time even had the Queen of Hollywood-Greta Garbo.
Ladybird’s wrist legend
Ladybird 1956 advertisement
‘Be the first to launch the world’s smallest circular mechanical watch’-this is the advertising advertisement of the gorgeous birth of the noble bird watch in 1956.
Ladybird 1956 advertisement
Blancpain, as a genius, launched the world’s smallest round cal movement at the time, Cal.R550, achieving a great technical feat and also breaking the world record of small watch diameter at that time.
The movement is only 11.85 mm in size, but has a power reserve of more than 40 hours, and the diameter of the shaft tip on the escape wheel is only 0.07 mm, which is smaller than a hairline, which was amazing at the time.
In pursuit of the ultimate beauty, the winding function of the crown is made into a rotating bezel, hidden on the back of the watch-in fact, the magic of ‘making the head disappear’ is a duplicate of Blancpain’s pioneering classic design in 1926 Engraving and salute.
In terms of watch design, the luxurious jewellery paired with a small-diameter watch was a huge success once it was launched. It looked like a cute mini beetle and flew into the world of women’s watches, leading the fashion trend of the time.
It is not only a watch that can actually read the time, but also a stunning and touching ornament on the wrist, which meets the ‘small and exquisite’ aesthetic psychology of women, and has since become the new favorite of many elegant ladies’ wrists.
Pioneer woman president behind Ladybird
In fact, as early as 1952, when Elvis and the Beatles were still unknown juniors, the CEO of Blancpain and the only female president of the watch industry at the time-Betty Fichte, was already on the wrist. The watch industry set off a pioneering revolution. She and her nephew, the father of the fifty, let Jacques Fichte begin to develop a series of movements dedicated to jewelry accessories. You should know that from the mid-1950s to the entire 1960s, it was the world of jewellery watches. This initiative provided a new way and development potential for making jewellery watches. Since then, it has established Blancpain’s international leadership in this field, and has also established Ladybird as the originator of small-scale path aesthetics. Betty Fichte is undoubtedly the pioneer queen of Blancpain’s previous presidents.
The most dazzling star of Basel 2016
Of course, there is another person who must be mentioned. He is the father of Betty Fichte’s nephew, Mr. Fichte. You must not think of him because of the Fifty-Hat watch’s battles with multinational navies for years A domineering president, he became romantic and made the entire Basel 2016 watch fair sweet.
In the Ladybird antique watch showcase at the 2016 Basel Watch Fair, a watch witnessed the loyal love of an old couple for more than half a century. This watch is a love token given to his wife by Mr. Fichte.
Brilliant like the sun totem, but with its exquisite exquisiteness, its diamond inlay technology seems to be a natural fit. It seems that when Mr. Fichte created this watch, he must have a very excited yet romantic emotion in his heart.
When the nearly 90-year-old Fichte couple appeared at the Blancpain booth, Mr. Hayek, the current president of Blancpain, and other high-level executives, all respected and moved to witness loyal love. Blancpain decided to give Mrs. Fichte a Ladybird watch, and you can see Mr. Fichte’s eyes filled with happiness of love. You can see a man’s wholehearted love for a woman. It transcends time, transcends looks, and transcends the worldly love in our eyes.