Romantic Moments Eternal Because Of Love Ebol Road E-commerce New Products Join Hands With Jd Mall World Premiere
On October 16, 2017, the world-renowned Swiss watchmaking brand Ebo Road Watch held the world premiere of E-Bo Road e-commerce new products and Jingdong Mall in the Jingdong Headquarters Building of Beijing Yizhuang Economic Development Zone. This is a conference of special significance, because in the past few years, watch brands have only completed contact, presence and integration with e-commerce brands, but only a few brands have truly realized online and offline It is a completely different customer base and adopts different marketing methods. Yibo Road launched new products for e-commerce platforms, marking that the brand has begun to truly professionalize its online operations. Mr. Gu Yue, Vice President of Yibo Road (Far East) Co., Ltd., and Ms. Chen Wan, General Manager of Jingdong Mall Watch & Clock Business Department attended the premiere together to reveal the new e-commerce products for guests and the media, and the significance of the cooperation between Yibo Road brand and Jingdong Mall .
Left: Mr. Gu Yue, Vice President of Yibo Road (Far East) Co., Ltd.
Right: Ms. Chen Wan, General Manager of Jingdong Mall Watch & Clock Business Department
Ebolo was born in Neuchâtel, Switzerland in 1856. Its romantic trademark originated from an interesting story: At a noble ball, the brand’s second-generation head ERNEST BOREL and his beloved girl were at the ball. Dance. The momentary touch immediately turned into a permanent touch of the soul. This scene attracted the reporters present to press the shutter, so the silhouette design of the double dance pose became the brand logo of Yibo Road, leaving this century-old romantic standstill. Since then, romance has become the most important synonym for Ebolo watches, integrating elegant mechanical aesthetics, excellence in quality, and deep brand culture into watchmaking concepts, thus enjoying the reputation of “Swiss Couple Watches”, thus For those pursuing a sophisticated fashion lifestyle, we provide exquisite watches.
Mr. Gu Yue, Vice President of Yibo Road (Far East) Co., Ltd.
Mr. Gu Yue, Vice President of Ebo Road (Far East) Co., Ltd. delivered a speech at the press conference, emphasizing the brand spirit of Ebo Road Watch and the good wishes of cooperation with Jingdong Mall: ‘Ebo Road Watch in Switzerland has always been known for its elegance and romance. Recognized and supported by the global audience, since its birth in 1856, Ebolus has been adhering to the watchmaking concept of excellence, combining the new fashion of the times, high-end technology and traditional Swiss watchmaking, to present consumers with countless fashion, elegance, Classic and romantic watch styles. With the rapid development of the Internet era, e-commerce has become an indispensable link in life. As an e-commerce giant, Jingdong Mall is committed to providing the highest quality products to consumers worldwide and making it more convenient. Nowadays, JD Mall has become a widely preferred online shopping platform for consumers. Today, Swiss Ebo Road Watch and JD Mall are romantically together in this towering Beijing JD headquarters building, and jointly release new e-commerce products. We will launch Six new watches on exclusive e-commerce platforms-legendary automatic series and elegant series Column. The reason why we chose JD Mall as the launching place for the new watch, we hope that consumers can use this high-quality e-commerce platform to deeply feel the unique romance and rigorous watch culture of Yibo Road. We are convinced that Yibo Road Joining forces with JD.com not only can provide consumers with a better and more convenient experience, but also open up a broader road for the cooperation between e-commerce platforms and brands. It can also promote Eber Road Watch and JD.com Mall respectively. Rapid development in the field. In the coming days, we will cooperate with JD Mall in more diversified ways, and provide more diversification to global consumers through more online styles and exclusive preferential activities. Romantic and exquisite watches that set the trend. ‘
Ms. Chen Wan, General Manager of Jingdong Mall Watch & Clock Business Department
Ms. Chen Wan, general manager of Jingdong Mall’s watch and clock business department, also has high hopes for this cooperation: ‘Jingdong as a national and even the world’s leading e-commerce platform, our Jingdong watch business has been growing along with our brand, especially today in the Swiss watch category Inside, it has become the first e-commerce platform in the country. Next, we will continue to cooperate with brands and cooperate in depth to continuously improve our customer experience from product development, marketing, and supply chain integration. We are very Happy to be able to carry out in-depth and innovative cooperation with a 161-year-old brand and jointly launch some of the world’s first products. I believe we can bring more and better products to us through more innovative methods. Consumers. ‘
Models showcase new ebolo watches
Models showcase new watches from Ebolo e-commerce
Ebola Legend Automatic E-commerce Watch
At the start of the conference, Yibo Road presented the romantic charm of six new e-commerce products in the way of model display. The legendary automatic series watches show the essence of their design with an inclusive and unique layout. The new products are inspired by the day and night of the fantasy ocean world. The black and white mother-of-pearl dials with iridescent characteristics reflect the wear. The unique giving of sex and elegant neutral charm. The watch uses the unique ‘handshake’ strap structure of the Ebolus Legend Automatic series, which allows the leather strap to be more closely connected to the case and integrate with each other; both Ebolus neutral watches boldly use a diameter of 38.5 The large millimeter dial displays, allowing the wearer to show a unique and neutral personality in a high profile on any day and night. Yes, these are two unisex watches that can show the magical luster of the magical ocean whether they are worn on the wrists of men or women.
4 new elegant watches
Two of the new elegant collections
The elegant series set its sights on the classic ‘Water Lily’ created by the French Impressionist master Lauder Monet. The new work is set with a rose gold and steel UP pattern lining like a delicate flower core in the center of the dial of the watch. Against the colorful petal texture of the colorful MOP mother-of-pearl literally, it is like a vivid water lily blooming on the watch. Eight petal-shaped stone support stones with natural zircon inlaid on the water lily like dewdrops, exuding the unique elegance and intelligence of women. The mother-of-pearl literally has been specially processed to make each date of the calendar window appear under the ‘water lilies’ like a coy woman, moving slowly. The watchmaker also devoted himself to the color of the strap, hoping to use different colors to express the different personality and charm of each watch-demure and comfortable lake blue, pure and flawless lily white, charming And the noble lilac purple, elegant and simple log coffee, all kinds of unique feminine postures of the women instantly show their eyes, it is addictive!
Mr. Gu Yue, Vice President of Ebolu (Far East) Co., Ltd. presented awards to the winners and took a group photo (one of the representatives of a couple watch did not come to the scene)
At the event site, Yibo Road Watch joined hands with Jingdong Mall to start the selection of the best couple photos. Five couples were selected through the selection of pre-collected couple photos offline, and then voted by the on-site event participants. The best couples took a group photo, and Yibo Road presented them with a pair of exquisite couples. The other four couples took part in the photo selection event. They also gave romantic gifts to them.
Ebolo’s new e-commerce watch is now available at JD.com.