Longines Opens Surprise Events In Nine Directly-operated Stores Nationwide

[December 11, 2014, Shanghai, China] Pleasant romantic winter snow and ice swirling dance, melodious music comes with sweet wishes. On the occasion of Christmas, Longines, a well-known Swiss watch manufacturer, continues the brand tradition, warmly creates a Christmas fantasy wonderland, and establishes this landscape, which means a beautiful holiday wish, in Jiuguang Department Store, Nanjing West Road, Shanghai. The iconic elegant blue and white decoration decorates the Christmas tree and fantasy carriage, adding a unique scenery to the famous commercial landmark. At the same time, the brand’s nine directly-operated stores across the country have also been completely renovated. With the joyful atmosphere of Christmas and surprise activities that everyone can participate in, we welcome the majority of watch enthusiasts to visit Longines for more than 180 years of watchmaking tradition Elegant style.

  This year’s Longines Christmas Wonderland is located in Jiuguang Department Store, Nanjing West Road, Shanghai, next to the famous Jing’an Temple. A well-decorated Christmas tree is based on the brand’s iconic elegant blue and white. At nightfall, it invites viewers to immerse themselves in a glorious Christmas ocean. Wishing intimate gifts and dreamy carriages converging ingenuity stand side by side, at the end of the year of the horse, start the immersive and warm winter journey for the viewers. From now until January 6, 2015, Wonderland will hold special events every day, and each participant can collect Christmas surprise gifts at Longines Xinyu Shanghai Jiuguang Department Store flagship store.

  At the same time, Longines will also present a six-city linkage surprise event for direct-operated stores from now on. With the festive atmosphere of Christmas, a Christmas tree full of Christmas blessing bags is set up in each of the directly-operated stores. Multiple surprises, rich products, and high-quality services are waiting for consumers to experience the store.

  On this occasion, Longines carefully selected exquisite timepieces to set a warm moment for the Christmas season. Longines presents the Comcast 1 / 100th Alpine Skiing Chronograph Stopwatch, condensing the dynamic style of ice and snow into a gleam of elegant connotation on the wrist, while leading a number of Soymia series and Comcast sports timepiece A watch collection that celebrates your time and conveys your sincere wishes.

Longines National Store

Longines Shanghai Huaihai Road Direct Store: 544 Huaihai Middle Road, Shanghai
Longines Shanghai Hongyi Direct Store: Shanghai Hongyi Plaza, 299 Nanjing East Road, Shanghai
Longines Beijing APM Direct Store: Shop 109A on the first floor of APM New Dongan Plaza, 138 Wangfujing Street, Beijing
Longines Beijing Dongfang Xintiandi Store: SS01 & SS01A on the first floor of Oriental Plaza, 1 East Changan Street, Beijing
Longines Chengdu Raffles Store: 1040, 01 / F, Raffles City, No. 3, Section 4, Renmin South Road, Chengdu, Sichuan
Longines Chengdu Taiguli Daci Temple Direct Store: Shop 1201a, First Floor, No. 8 Zhongshamao Street, Chengdu, Sichuan Province
Longines Chongqing Golden Eagle Direct Store: Ping Street, No. 82 Zou Rong Road, Jiefangbei, Chongqing
Longines Hangzhou Lakeside Yintai in77 Direct Store: Shop 117, No. 258 Yan’an Road, Hangzhou, Zhejiang Province
Longines Nanjing Friendship Square Store: Hall A-03, 1st Floor, Friendship Square, 27 Hanzhong Road, Nanjing, Jiangsu

[Watch description]

Longines Comcast Series 1 / 100th Alpine Skiing Chronograph Stopwatch Watch Number: L3.700.4.56.6 Price: RMB10,800
The Longines Concas 1 / 100th Alpine Skiing Stopwatch (Conquest1 / 100thAlpineSkiing) caters to the needs of athletes, professionals and sports enthusiasts, with a single pointer showing the accuracy of the hundredth of a second Grades. In order to achieve high precision, a unique new quartz movement L440 came into being. This movement has a microcontroller with built-in flash memory, allowing the watch to be reset instantly and to record intermediate times. This beautiful stainless steel watch has a diameter of 41 mm. The black dial shows the hours and minutes, a small seconds dial at 6 o’clock, a date display function, and a precision chronograph function through a central seconds hand at 2 o’clock. 30-minute counter and 12-hour counter at 10 o’clock. The red hands shine in the center of the watch, displaying the time to the nearest hundredth of a second. This chronograph comes with a stainless steel strap and a butterfly buckle.

Longines Concas Diamond Series Women’s Watch Number: L3. Price: RMB27,400
The dazzling brilliance of the Longines Concas diamond watch for women comes from the 120 diamonds set on the bezel. The round stainless steel case has a crown with wing protection and a self-winding mechanical movement L595. The black dial is set with 11 diamonds at the same time, contrasting with the diamond light on the bezel. This watch can display hours, minutes, seconds, and a date display at 3 o’clock. This watch is designed for ladies who combine lively life with elegant dress. It has a screw-in back cover, is waterproof to 5 atmospheres, and is matched with a stainless steel bracelet to make it more eye-catching.

Longines Concas Diving Series Stainless Steel Men’s Watch Watch Number: L3.688.4.59.2 Price: Not priced
A model of diving watches, the Longines HydroConquest aims to be the timepiece of choice for divers and water sports enthusiasts. This 39 mm diameter watch is equipped with the quartz movement L263, which displays the hours, minutes and seconds, and the date at 3 o’clock. The black surface features 11 Arabic numerals coated with Super-LumiNova®. This timepiece uses a stainless steel case with a screw-type cover and crown, a red unidirectional spiral bezel, and a side guard for the crown. It is water-resistant to 300 meters. The black rubber strap adds a sporty touch to the watch.

Longines Soumeia Series Stainless Steel Diamond Women’s Watch Watch Number: L2. Price: Not priced
Longines has a very close relationship with the village of Saint-Imier, which is regarded as the foundation of the company and the source of its development. Today, this long-lasting relationship is strengthened by a remarkable timepiece series equipped with a mechanical movement, the Longines Somia series. The case is equipped with a L595 self-winding mechanical movement with a diameter of 26 mm, a stainless steel case, a bezel decorated with 60 diamonds, and a white mother-of-pearl dial.