Beijing, June 1, 2018: Witness Carl F. Bucherer’s new milestone in 2018. In addition to celebrating 130 years of brand establishment, the brand has expanded into the e-commerce field for the first time this year. Entered the JD platform and opened the brand’s official flagship store. This is the first time the brand has entered a third-party e-commerce platform in the world, and jointly launched a new e-commerce cooperation project with JD. In the future, brands will combine offline boutiques and online e-commerce platforms to bring a more comprehensive shopping experience and more attentive services to more Chinese consumers.
Bucherer Marly Dragon flyback chronograph
Bucherer Marie Dragon Watch
JD.com is China’s leading technology-driven e-commerce and retail infrastructure service provider. Its cutting-edge retail infrastructure enables consumers to buy whatever they want, when and where they need it. JD.com has opened up technology and infrastructure to partners, brands and multiple fields, and as a retail infrastructure service provider, it promotes the improvement and innovation of production efficiency in various industries. For a long time, JD.com has long-term and stable cooperation with many Swiss fine watchmaking brands, and some brands even sell more than offline boutiques. Bao Qilai’s presence in Jingdong this time is in cooperation with domestic professional watch sales group Hengjili. The newly opened Baoqilai Jingdong flagship store will be operated and maintained by Hengjili. Hengli is a chain group specializing in the distribution and service of world famous watches in China. It is a well-known brand chain selling the most extensive watches in China.
Murray Global Chief Executive Officer, Bucherer
Sascha Moeri, global chief executive officer of Bucherer, said: ‘The Chinese market is a very competitive market for Bucherer. Chinese consumers understand our brand value and are an important direction for Bucherer in the future. We I am honored to work closely with Hengli Watches for the JD Mall plan. Hengli is a Chinese luxury watch sales group with rich experience. JD is one of the largest self-employed e-commerce platforms in China, with huge customer accumulation and Unparalleled analysis of behavioral consumption data, which will provide solid sales guarantee for Bucherer, and is our ideal partner to enter the e-commerce field. The cooperation with Hengli to enter the JD platform will help consolidate and expand The position of the Bucherer brand in the Chinese market. ‘
‘JD.com is always committed to providing consumers with quality products and services, and is the most trusted channel for top international brands to enter the Chinese market. JD.com will give full play to its advantages and help Bao Qilai is quicker to understand the consumption habits of Chinese users, thereby opening up a broader market. JD.com is also looking forward to working with more top brands to open up a win-win situation and create new value under the vision of unlimited retail. ‘
Huang Yongfeng, Chairman of Hengli’s parent company, Fiyta Group
Huang Yongfeng, chairman of Hengli’s parent company Fiyta Group, said, ‘Baucher is one of the few Swiss watch manufacturers that has been run by the founder family. In recent years, China’s e-commerce business has developed rapidly and has become more and more The battlefield of many high-end watch brands, Bucherer has a long-standing reputation in Europe. It not only has the finest professional watchmaking tradition in Switzerland, but also always keeps up with the times. We are very happy to work with Bucherer on strategic cooperation with JD.com The combination of strong and strong will surely push the brand development to a new height. Hengli is a chain group specializing in the distribution and service of world famous watches. It has strong financial advantages and good operating capabilities. After 20 years of development, the market share The rate is at the forefront of the domestic watch retail industry. The Hengli team will use its enthusiasm and professionalism to assist Bao Qilai through JD.com to gain a broader awareness and expand sales scale on the Chinese e-commerce platform. ‘
For over 130 years, the Bucherer family has been adhering to the spirit of promoting watchmaking, specializing in innovative technologies, and promoting outstanding traditions. Bucherer will continue its efforts to bring consumers a fresh experience. At present, the Baoqilai Jingdong flagship store has been officially launched, consumers will not be limited by time and space, enjoy the convenience and comfort of a 24-hour seamless and convenient shopping process, 100% authentic guarantee and selected watches to create high-quality online shopping New Experience.
Jingdong Baoqilai self-operated official flagship store