Audemars Piguet Rides The Wind And Waves To Success
Audemars Piguet rides the wind and waves to success. Recently, Audemars Piguet invited some of their friends to gather at the famous Grand Hotel Park in Gstaad. The Le Brassus manufacturer has two happy things to celebrate: the launch of the Royal Oak Offshore Ladycat chronograph and the opening of a new specialty store in this hotel.
The connection between the launch of a new product and the opening of a new store is less clear. However, there is something in common, and that is the best female sailor, Dona Bertarelli Späth, who leads a team of female crew Ladycat to participate in the Challenge Julius Baer sailing competition. Since 2002, the name Audemars Piguet has been associated with the Alinghi sailing team. The company was then attracted by the project of Ms. Bertarelli Späth and soon decided to support their team.
Audemars Piguet not only hopes to provide technical support, but also desires to convey the message that Bertarelli Späth has always wanted to convey: Sailing is a sport that combines perseverance, agility, precision and coordination. All these qualities are expressed in women. It was very full. Continuing this belief, Ms. Bertarelli Späth is pursuing two goals: to fully demonstrate the incomparable skills of female crew members in the race, on the one hand, and to awaken the public’s awareness of women’s cardiovascular disease. The famous Grand Hotel Park in Gstaad also joined the Audemars Piguet, sponsoring the gorgeous Décision 35 Ladycat (SUI10) catamaran, and with the opening of a new specialty store, the two partners have further strengthened Synergy between the two parties. The exquisite eight-square-meter window of this new store is the brand’s smallest display case, but the architect successfully integrated the unique features of Audemars Piguet, through logs, Jurassic rocks, glass and wengé planks, etc. The use of materials creates an elegant and subtle overall atmosphere.
Audemars Piguet created a chronograph specifically for the women’s sailing team, using the fuchsia and black representing their catamarans. Royal Oak Offshore Ladycat is a limited edition series with a total of 150 pieces. It has a true athletic descent and is designed for fearless women. It is a combination of diamond and rubber, but also a combination of elegance and sport.
Royal Oak Offshore Ladycat chronograph
Stainless steel case: 37 mm diameter
Limited production of 150
The producer’s full funding was motivated by Dona Bertarelli Späth, who used these athletic competitions to support the ‘Go Red for Women’ campaign, which was designed to draw public attention to women’s cardiovascular disease. Georges-Henri Meylan, CEO of Audemars Piguet, has been closely involved in the project: ‘We are very happy to work for the Ladycat team, which has been working hard to remind people of the number one killer of women: cardiovascular disease. Women in today’s society are facing increasing demands. Their lifestyle has changed and they must now often switch between multiple roles such as mother and professional. This makes them more vulnerable to cardiovascular disease. We will be like this It’s necessary to spread the information to society as a whole. ‘