Jaeger-LeCoultre, the top Swiss watch brand with extraordinary craftsmanship of the last two centuries, held a grand opening event for the brand new concept store in Taipei 101 on October 6 to implement a new brand new image ‘ ‘Open A Whole New World’, specially invited Mr. Zhang Xiaoquan, a well-known actor who has outstanding performance in the film industry and is also a brand enthusiast, as the opening ribbon cutting guest, and Mr. Daniel Riedo, President of Jaeger-LeCoultre. ) Visited Taiwan for the first time and visited the new concept store in Taipei 101, making this year’s event a lively event. In addition, in order to give back to watch fans, Jaeger-LeCoultre also gathered a number of exclusive limited edition models for exclusive exhibition and sales during the opening period, allowing Taiwan watch fans to see the beauty of Jaeger-LeCoultre’s outstanding craftsmanship!
Entering the Jaeger-LeCoultre Taipei 101 concept store, whether it is compared to the book collection room planning, ceiling design, or in-store browsing of the Swiss factory, you can see that Jaeger-LeCoultre wants to bring you a new feeling that is different from the past.
In order to convey the brand’s new spirit, Jaeger-LeCoultre specially invited the well-known French designer Marika Chaumet to redesign the Taipei 101 Concept Store. : Historical heritage, eternity, invention, multi-faceted, etc. are integrated into the design of the new concept store. It can be seen everywhere that Jaeger-LeCoultre wants to bring everyone a new feeling that is different from the past.
Photographer Zhang Xiaoquan and Mr. Daniel Riedo, President of Jaeger-LeCoultre
Taipei 101 Jaeger-LeCoultre concept store; [Elites from all walks of life interpret the new brand spirit and write a brand new page]
Jaeger-LeCoultre Taipei 101’s new concept store is the only store in Taiwan. In order to show its importance to this grand opening, Mr. Daniel Riedo, President of Jaeger-LeCoultre, visited Taiwan for the first time and visited the ribbon-cutting site. In response to the spirit of the new brand, Jaeger-LeCoultre invited Mr. Zhang Xiaoquan, who has outstanding performance in TV and movies, as the guest of the ribbon-cutting ceremony. Zhang Xiaoquan, who has been busy with filming and promotion recently, said:
‘In fact, I am a fan of Jaeger-LeCoultre. I highly respect the brand spirit, like its low-key brand image and specialize in watchmaking technology. I myself have practical models such as sports collection and military use. I work in performing arts. Over the years, trying to figure out each new role is just like the watchmaker’s insistence on the precise details and design of the watchmaking process. The long-term commitment and support of the filmmakers by the Jaeger-LeCoultre is like the importance and care of the watchmaking process. I am deeply impressed and moved as a passionate performer. ‘
Among the many models, Zhang Xiaoquan particularly likes this Geophysic Universal Time series of world time watches worn by his hands. For him who travels around the world to shoot movies, the world time zone function is even more important.
Mr. Daniel Riedo, President of Jaeger-LeCoultre Global, and Mr. Zheng Xinxin, General Manager of Jaeger-LeCoultre Taiwan
[New Geophysicâ Geophysical Observatory Series Published in Taipei 101 Leading]
In celebration of the opening of the new concept store in Taipei 101, Jaeger-LeCoultre will be airlifted to Taiwan for the first time at the Watches & Wonders exhibition in Hong Kong last week, as the world’s first stop market, and later in Korea , London, New York listed successively or simultaneously.
Geophysical True Second series of real seconds watch, rose gold case, diameter 39.6 mm, hours, minutes, jump seconds, date, Jaeger-LeCoultre 770 automatic mechanical movement, power reserve 40 hours, vibration frequency every Hours 28,800 times, silver grained dial, appliqued hour markers, alligator leather strap.
Geophysic True Second watch, stainless steel case, 39.6 mm diameter, hour, minute, jump seconds, date, Jaeger-LeCoultre 770 automatic mechanical movement, power reserve 40 hours, vibration frequency per hour 28,800 times, silver grained dial, appliqued indexes, alligator strap.
The debut of the new Geophysic Geophysical Observatory series is expected to create a whirlwind in Asia. This series is equipped with a complex function movement, but the price is easy to approach. The four complex function watches have an entry price of more than 200,000; the entire series does not exceed one million, and the cost-effectiveness meets the expectations of emerging watch fans in Asia. Emerging markets were first announced by the Hong Kong Watch Fair. Asian movie director Mr. Liang Chaowei came to introduce the series to the event guests. Taiwanese movie director Zhang Xiaoquan took over and released new models. South Korea will also be unveiled by Mr. Che Shengyuan. Roving press conferences in different Asian cities are showing Jaeger-LeCoultre’s determination to expand its market.
Geophysic Universal Time World Time Watch, rose gold case, diameter 41.6 mm, hours, minutes, jump seconds, world time, Jaeger-LeCoultre 772 automatic mechanical movement, power reserve 40 hours, vibration frequency every 28,800 hours, blue lacquered dial, appliqued hour-markers, alligator strap.
The new Geophysic Geophysical Observatory watch series originates from the 1958 International Geophysical Year’s tribute to science and technology. In 2015, in order to let the majority of watch fans experience the classics with rich historical significance, Jaeger-LeCoultre combines complex functions and aesthetics to design a new model that is more modern and practical. The Geophysic True Second series And Geophysic Universal Time. The unique True Second function is the essence of this series of watches. The second hand moves on the dial with an accurate rhythm. For a mechanical movement, this function requires superb watchmaking technology to achieve. For this reason, Jaeger-LeCoultre designed the new 770 and 772 movements, which will give full play to the stop-second mechanism and accurately grasp the second hand without trembling. In addition, this series will be equipped with the Gyrolab® balance wheel used in the advanced complex Extreme Lab 1 watch, and applied to the Geophysic watch series. I-shaped balance wheel reduces air friction and makes balance wheel rotation more precise. High-complexity equipment comes at a relatively decent price. It is sincere to watch fans who love to collect and research watches.
Jaeger-LeCoultre Master Ultra Thin Squelette Skeleton Watch (18K White Gold Diamond), Q1343501
[The new Master Ultra Thin Squelette is released simultaneously]
A collection of simple, pure and elegant designs, the Master Ultra Thin Squelette skeleton watch is also the first classic to be displayed in Taiwan. It uses the 849ASQ type mechanical movement with a thickness of only 1.85 mm and uses a sophisticated skeleton process. Carve out the inner refinement. In line with Hybrid Artist Artistica’s extraordinary and sophisticated craftsmanship series, this series launched a total of four watches, large and elegant appearance, but also the ultra-thin aesthetics to the extreme.
Jaeger-LeCoultre Master Ultra Thin Squelette (18K White Gold), Q13435SQ
Master Ultra Thin Squelette skeleton watch, combining enamel and skeleton movement, only 3.6 mm thick. 18K white gold or 18K rose gold is engraved with a guilloche pattern, and then the case is flattened with enamel pigment, and repeatedly baked until the desired color tone is displayed. The other two diamond-set watches present a delicate and elegant visual effect. The natural mother-of-pearl is engraved by hand. With a bezel set with brilliant-cut diamonds, it gives the dial a dynamic rhythm. It shines on the case with a thickness of only 4.7 millimeters. The entire series is limited to 100 pieces.
[Various limited editions exclusive exhibition sales in Taiwan]
In order to give back to the majority of watch fans, Jaeger-LeCoultre has assembled a number of limited-edition watches for exclusive exhibition at the new concept store in Taipei 101, including Jaeger-LeCoultre’s famous master watches: a clever combination of flying tourbillon and perpetual calendar functions and adding moon phases The Grand Master Tradition Tourbillon Cylindrique à Quantième Perpétuel, a masterpiece of Jaeger-LeCoultre that pays tribute to the theme astronomy of the year, Master Grande Tradition Répétition Minutes, which is known for its retro and sexy design, but also for its highly detailed watch functions. Here are the traditional three-question master series watches, the Rendez-Vous Ivy Secret dating series that represents the perfect fusion of classic aesthetics and jewellery inlays, as well as the 101 jewellery watch that echoes Taipei 101, the smallest movement in the world. Exclusive to everyone.