Visit Walter Lange’s Memories Of The First Conference Of Contemporary Lange In 1994

1.1 What came to your mind on the morning of the conference on October 24, 1994? Can I sleep peacefully the night before?
Yes, I fell asleep. I can’t remember what I was thinking at the time. The days before the show were very busy, after all, our press conference was equivalent to two events. On October 19th and 20th we invited some famous watchmakers to the town of Glashütte and introduced them to our first watches. The press conference was held on October 24th in Dresden Palace.

2. Could you tell us more about the press conference and why was it held at the Dresden Palace?
The Dresden Palace was destroyed during World War II and was still under reconstruction. The site selection was a deliberate decision. We hope that the conference venue will not only present Lange’s tradition, but also hope to symbolize Lange’s transition to a new era. Johann Christian Friedrich Gutkaes, my great-grandfather’s father-in-law and mentor and watchmaker at the Saxony Palace, lived and worked at the Dresden Palace and was responsible for maintaining the clock tower. It is a pity that we could not display it in the tower where he worked before, because the royal residence there was torched in 1945, when the fashion was not renovated. We need to temporarily set up the desired conference site in such an environment. We found a room on the ground floor that was still under construction, but was half restored, and to this day, I still remember those sooty windows. This was by no means a celebration, but coincided with our pioneering spirit at the time. The carpet spread out for us at least covered the dusty concrete floor in the room. Today, the Dresden Royal Palace shines again, it is hard to imagine the dilapidated situation in the room at that time.

3. Mr. Lange, do you remember the process of the day? What events were held and which guests were invited?
We invited about 50 journalists, including watch experts, business reporters, national daily reporters, and local media representatives. The guests also included local celebrities and the Governor of Saxony. The press conference started at 11:00, and the concierge led the guests to the seat. The actors Augustus the Strong and Countess Cosel played a warm welcome, and the scene was full of Saxony. Historical atmosphere. My partner Günter Blümlein and I addressed each other, and then a speech by Martin Huber, a watch retailer from Munich, said that our friendship began in the mid-1970s when we rebuilt Lang Previously, he held an exhibition of Lange antique pocket watches, which helped maintain the watch industry’s strong interest in the brand.

We unveiled four large posters hanging on the wall one by one, each of which showed a watch on display at the time: LANGE 1, SAXONIA, ARKADE, and TOURBILLON ‘Pour le Mérite’. Later, the reporter could personally watch the physical watches placed on the display table, and the movements were displayed in the showcases. Bruline and I answer a variety of questions for everyone.
4. What will happen after the press conference?
After the press conference, we had lunch at an Italian restaurant on the nearby River Elbe. We then took the reporters to the town of Glashütte and accompanied them to visit our factory.
5. How did you feel that day when you worked hard to revive Lange?
I am certainly very excited and happy. I even left my briefcase in the restaurant for lunch after the show, but fortunately someone found it and returned it to me.

6. Are you worried about unexpected situations during the event, or are you worried that journalists are not responding well to the new series?
Of course, in this environment, there will always be different thoughts, and a moment of doubt can not be avoided. My partner should feel the same way. But we never say these concerns, but we remain optimistic. After all, we have invested all our hard work and huge capital to reinvigorate the company for four full years.
7. Do you remember the day of conversation or getting along with Günter Brulen?
Because I was too excited at the time, my memory of the day was very vague. However, I was very impressed. At that time, Günter Bruline shared an office in the company’s LANGE 1 building with me. We sat at the typewriter and immersed ourselves in our speeches to discuss and coordinate the contents of the two parties’ speeches.

8. What was the atmosphere at the time of the event? What do journalists expect? How do you prepare for the show?
During the time when we started to make new models in Glashütte, we never released any information to the media or retailers. The only price we provided was the approximate selling price, which we estimate should be the ultimate price in the top watch market. Some sporadic information is still inevitably leaked, and this has further stimulated speculation that Lange will soon create a unique watch in the town of Glashütte. So whether we or the press can feel the pressure of wind and rain. We finally got a lot of media exposure, and it was not limited to our watches. The return of Lange clearly indicates that the economy of the Free State of Saxony is growing steadily and will soon regain its former glory. From the early 19th century to the 20th century, small and medium-sized enterprises have been the backbone of Saxony’s economy and a leading company in Germany. This topic is also mentioned in my speech. I also propose that our goal is not just to build the best watch in the world again, but also to be the largest investor in Glashütte. At the time, I also emphasized the superb skills and incomparable investment of our employees, which was extremely important to us and benefited us a lot.

9. Do you remember the guests’ first reaction at that time? How are you feeling?
The moment when the four watches were unveiled was indeed moving. Reporters and guests at the scene immediately gave warm applause and caused a great response from the public. The response exceeded our highest expectations. Our watches are widely reported by the global watch industry, especially LANGE 1 which is “Saxony-specific”.
10. What is the content of the press conference?
As I mentioned earlier, the press conference is divided into different parts. During October 19th and 20th, we welcomed 12 outstanding watchmakers from Germany, Austria and Switzerland in Glashütte to introduce them to our business philosophy, guide the watch factory, and of course show them what we made at the time Watch.
This is the fruit of our four years of hard work. We re-established production resources, refurbished factories, developed technology, recruited professionals and provided advanced courses to help them improve their technology. In addition, we have developed four new watches in a very compact time. The company’s legendary tradition is our ambitious standard, prompting us to pursue extreme precision and quality. In the end, the watches were placed on the display table, so that the invited watchmakers could taste them carefully.
11. Please introduce us to the first series.
Of course, there is LANGE 1 that journalists can love. LANGE 1 fully demonstrates the outstanding standards of Lange watches in terms of quality and mechanical construction. This is an unprecedented men’s watch, 18K gold or platinum 950 style, eccentric dial with hours, minutes and small seconds, power reserve indicator, and a large calendar display that was unique around the world and caused the industry to follow suit. The second model is the ARKADE ladies’ watch, which is also equipped with a large Lange calendar display. The third is SAXONIA. This simple and smooth medium-sized 18K gold watch has hours, minutes and small seconds, and has a large calendar display. For this watch, we chose the name Saxony that we are proud of. The famous place name abbreviation ‘i / SA’ also appeared on the dial of all the Lange watches mentioned before. Finally, we show the pinnacle of TOURBILLON ‘Pour le Mérite’: this masterpiece is equipped with a sesame chain drive system never used in a watch.
12. What is your feedback? After the event, are you sure that the brand can be successfully reinvigorated?
Needless to say, we are very satisfied with these watches ourselves. After all, they are all the result of the enthusiasm and dedication of highly skilled professionals. Nonetheless, I finally felt relieved when I knew that the experts had responded positively to our watches. I believe I will never experience that feeling again. In general, dealers place orders privately, just as merchants do not want competitors to know what they are buying. But since we only had 123 watches available to our guests at the time, they were quickly relieved. Unlike all practices, they happily commented on LANGE 1, SAXONIA, ARKADE, and TOURBILLON ‘Pour le Mérite’ and ordered it publicly. They used all the watches we could provide, and fairness became the key. Because 123 pieces could not be evenly distributed to 12 guests, the last 3 watches needed to be allocated by lot. The lucky man who took the shortest match stick took the last tourbillon watch.
13. So you sold out your watches on the spot?
That’s right, we put all the watches produced at that time on the market immediately. The situation is far beyond imagination, and the response is beyond compliment. Of course, the watchmaker’s evaluation is extremely encouraging for our media launch event on October 24.
14. Did you celebrate after the two events?
We didn’t have much time to celebrate and we were back to work right away.

Bao Qilai’s Innovation Measures To Force E-commerce, Settle In Jd.Com To Open Brand Flagship Store

Beijing, June 1, 2018: Witness Carl F. Bucherer’s new milestone in 2018. In addition to celebrating 130 years of brand establishment, the brand has expanded into the e-commerce field for the first time this year. Entered the JD platform and opened the brand’s official flagship store. This is the first time the brand has entered a third-party e-commerce platform in the world, and jointly launched a new e-commerce cooperation project with JD. In the future, brands will combine offline boutiques and online e-commerce platforms to bring a more comprehensive shopping experience and more attentive services to more Chinese consumers.

Bucherer Marly Dragon flyback chronograph

Bucherer Marie Dragon Watch

  JD.com is China’s leading technology-driven e-commerce and retail infrastructure service provider. Its cutting-edge retail infrastructure enables consumers to buy whatever they want, when and where they need it. JD.com has opened up technology and infrastructure to partners, brands and multiple fields, and as a retail infrastructure service provider, it promotes the improvement and innovation of production efficiency in various industries. For a long time, JD.com has long-term and stable cooperation with many Swiss fine watchmaking brands, and some brands even sell more than offline boutiques. Bao Qilai’s presence in Jingdong this time is in cooperation with domestic professional watch sales group Hengjili. The newly opened Baoqilai Jingdong flagship store will be operated and maintained by Hengjili. Hengli is a chain group specializing in the distribution and service of world famous watches in China. It is a well-known brand chain selling the most extensive watches in China.

Murray Global Chief Executive Officer, Bucherer

  Sascha Moeri, global chief executive officer of Bucherer, said: ‘The Chinese market is a very competitive market for Bucherer. Chinese consumers understand our brand value and are an important direction for Bucherer in the future. We I am honored to work closely with Hengli Watches for the JD Mall plan. Hengli is a Chinese luxury watch sales group with rich experience. JD is one of the largest self-employed e-commerce platforms in China, with huge customer accumulation and Unparalleled analysis of behavioral consumption data, which will provide solid sales guarantee for Bucherer, and is our ideal partner to enter the e-commerce field. The cooperation with Hengli to enter the JD platform will help consolidate and expand The position of the Bucherer brand in the Chinese market. ‘
  ‘JD.com is always committed to providing consumers with quality products and services, and is the most trusted channel for top international brands to enter the Chinese market. JD.com will give full play to its advantages and help Bao Qilai is quicker to understand the consumption habits of Chinese users, thereby opening up a broader market. JD.com is also looking forward to working with more top brands to open up a win-win situation and create new value under the vision of unlimited retail. ‘

Huang Yongfeng, Chairman of Hengli’s parent company, Fiyta Group

  Huang Yongfeng, chairman of Hengli’s parent company Fiyta Group, said, ‘Baucher is one of the few Swiss watch manufacturers that has been run by the founder family. In recent years, China’s e-commerce business has developed rapidly and has become more and more The battlefield of many high-end watch brands, Bucherer has a long-standing reputation in Europe. It not only has the finest professional watchmaking tradition in Switzerland, but also always keeps up with the times. We are very happy to work with Bucherer on strategic cooperation with JD.com The combination of strong and strong will surely push the brand development to a new height. Hengli is a chain group specializing in the distribution and service of world famous watches. It has strong financial advantages and good operating capabilities. After 20 years of development, the market share The rate is at the forefront of the domestic watch retail industry. The Hengli team will use its enthusiasm and professionalism to assist Bao Qilai through JD.com to gain a broader awareness and expand sales scale on the Chinese e-commerce platform. ‘
  For over 130 years, the Bucherer family has been adhering to the spirit of promoting watchmaking, specializing in innovative technologies, and promoting outstanding traditions. Bucherer will continue its efforts to bring consumers a fresh experience. At present, the Baoqilai Jingdong flagship store has been officially launched, consumers will not be limited by time and space, enjoy the convenience and comfort of a 24-hour seamless and convenient shopping process, 100% authentic guarantee and selected watches to create high-quality online shopping New Experience.

Jingdong Baoqilai self-operated official flagship store

Masculinity In Roman Architecture

Looking through Bulgari, as if looking through a history of Roman architectural art. In view of the creative aesthetics of Roman architectural art, as well as its natural ability to create and appreciate beauty, Bulgari draws inspiration from artistic exploration and has given birth to eternity.

Classic timeless art masterpiece
   Bulgari is good at blending creativity and innovation, which makes it a classic and timeless art masterpiece. The design of the Octo series combines the iconic octagonal appearance of the Roman Catholic Maxentius Palace in 310 AD, and the shape shows the beauty of male masculinity. In the Octo series, this ‘Italian genius creativity’ has extraordinary charm and dazzling personality, boldly blending squares and circles, and accurately dividing time with a perfect octagonal shape. The unique shape of the Octo series of watches is impressive and showcases deep history and culture.
   In China thousands of miles away, the design of the octagon in Yin Yang or Yi Jing symbolizes the signs of continuous transformation between heaven and earth. The number ‘8’, a Latin translation of Octo, represents the mathematician’s infinite theory and the eternal immortality, and it also symbolizes the Chinese (I Ching) view of the universe. The octagon can be said to be the original source of Chinese history, civilization, and conviction. It is a classic eternity, linking the past, present, and future.

The iconic octagonal facade of the Maxentius Palace in Rome

Unique ingenuity: complex functions and simple appearance
   From a functional point of view, the ‘calibre’ of each Bulgari mechanical watch can be called a delicate work of art. For the most sophisticated complication movement, more than a thousand components are packed into a small space of only a few cubic centimeters, and the time, calendar and other functions need to be accurately displayed. The complexity can be imagined. In order to complete this sophisticated work, Bulgari’s engineers, mechanics, watchmakers, and designers have accumulated many years of practical experience in watchmaking workshops, which has made Bulgari’s extraordinary today. The brand independently develops and manufactures mechanical movements, which are the immortal masterpieces of industry experts.

Precision movement

   In terms of appearance, the Octo series breaks the traditional constraints, and its avant-garde design makes it different from common watches. The 110 independent facets are carefully processed by hand to create the alternating effect of polishing and frosting, and the Bourg is displayed everywhere Li’s attentiveness and attentiveness. These elaborate designs are reminiscent of contemporary architecture or furniture design, and the exquisite craftsmanship is reminiscent of Italian racing cars or modern yachts. This watch is an extension of Italian style, the perfect balance of complexity and simplicity, the perfect use of geometric patterns, but not rigid.
   Although the features are complex, the appearance looks extremely simple. Not just for performance. Every Bulgari embodies
With the spirit of Italian architectural art, elegant geometric design, designed for confident men who love fashion.

Simple-looking dial

Classic novelty young extraordinary
   Bulgari has come all the way from the history and culture of ancient Rome, constantly using new technologies to create amazing miracles of jewelry watches. Its deep
Thick historical background, distinctive personality and creative design, and the brand’s extreme elegance, these factors combined make Bulgari perfectly present in the new field of men’s watches. The 2016 new Octo series launched this year uses an ultra-modern black lacquered dial. The bold and unique design and strong movement combination establish the unique characteristics of the watch.

Octo Solotempo

   The Bvlgari Octo watch has the ultimate beauty: a 41 mm diameter dial, this Octo Solotempo is powered by BVL 193
The core, dual-axis escapement movement continuously provides 50 hours of power, providing precise hours, minutes, seconds and date display. Solotempo means ‘only time’ in Italian. It records every millisecond with absolutely reliable accuracy, and makes Bvlgari Bulgari’s simple beauty with top-level superb craftsmanship.

Octo Finisssimo watch

   This Octo Finisssimo ultra-thin watch is independently developed and manufactured by the brand and is placed between two hair-thin splints.
trace. This manual-winding mechanical movement (BVL 128) is only 2.23 mm thick. With the extremely simple hour and minute display, the small second hand at 7:30, and the power reserve display on the back (about 70 hours), the Finissimo watch is exquisite and elegant. Bulgari’s 40mm ultra-thin platinum case is injected into this masculine watch, and it has the ultimate beauty in its simple design.

International football star C Ronaldor wears a Bulgari Octo watch

The masculine power of the Octo watch
   Black masculinity dominates the fashion world and has become an integral part of contemporary trends. The Octo series showcases the masculine power of men in a modern style of ‘all black’ or ‘nearly all black.’ The case is covered with a black DLC (Diamond-like Carbon) coating. The profound and elegant Italian aesthetics are presented. The Octo series is unique, showing the architectural aesthetic style and the rich black exterior paint to show the perfection between different materials. Integration. Bvlgari uses a combination of rose gold and platinum materials with black diamond-like exterior paint to create thousands of changes.

   OCTO watches have always been loved by many influential stars. For example, Oscar-winner Adrien Brody, nine-time American Grammy Award-winning American singer John Legend, international football star C Lang Nadu, Chinese popular film and television young man Wu Yifan, South Korean Super Junior-M member Liu Xianhua, international male model Jon Kortajarena, and so on.

Wu Yifan

Summary: Personality achieves a graceful manner, and ingenuity creates a legend. The Octo series is a new interpretation of Italian style. It is not only a fashion accessory designed for urban people, but also a complete interpretation of the Bulgari men’s style. The appearance is noble, and the movement is equally gorgeous. Fans of fine watches can enjoy the unique quality and innovative style of this series of watches.