Audemars Piguet Millenary Pr & eacute; cieuse Women’s Diamond Watch
Why ART DECO?
The World Art Deco and Industrial Fair in France in 1925 revealed the shaping of the Art Deco style and has since taken the world by storm. The reason why this artistic style was popular at the time was that its eclecticism made it possible for mass production. It is not like the Bauhaus art of the same period, which emphasized functionality and completely abandoned decoration, but advocated the organic combination of decoration and function. The production of this artistic style is not only the product of human culture, but also the carrying of human spirit and thought.
In recent years, the Art Deco style has been resurrected globally, showing a rising momentum. Different from the demand for mass production in that era, today’s ART DECO is designed to gain a great deal of space with its compatible and permissive vision and flexible and free creative methods. As long as it can be used as decoration, no matter what style it belongs to, it can be used in ART DECO’s works. In the context of blending multiculturalism and multiple artistic ideas, our love for ART DECO stems from our pursuit of aesthetic values, which actually reflects our praise for beauty and our positive attitude towards modern life from another angle. Love.
Bulgari SERPENTI series single ring bracelet and watch
The new meaning of ART DECO watches
The tide is always reincarnation every few decades. The growth of all artistic styles is constantly being full in the process of being continuously used and reflected by generations of designers. When the Art Deco style became popular all over the world, watch designers also drew a new chapter of ART DECO on drawings, and appeared in front of people with a new attitude that blended with modern aesthetics. When designers’ attention rises to people’s mental feelings, ART DECO becomes an excellent language.
Maybe some people think that decorative arts is just a form of beautifying products. It is the accumulation of colors, lines and other elements, but it is not true. For example: Women always linger between watches and wristbands, making it difficult to choose. On the one hand, I want to be functional, and on the other, I want to be more in line with the aesthetics of female culture. After the appearance of ART DECO watch design works, this contradiction was completely resolved. The use of decorative arts on watches, on the one hand, can be used as a watch’s added value to make up for the beauty of the watch, on the other hand, it can also be turned into a subject. At this time, the dial becomes the added value of the wristband, adding functionality to the wristband. Therefore, ART DECO watch design works can be understood as: a gorgeous watch, but also a bracelet that can indicate the time.
Jaeger-LeCoultre Amvox2 DBS Transponder
Chopin 70s diamond watch
The language of ART DECO watches
The infinite charm of DEART DECO watches lies in the intensive use of decorative arts. And this style has strong characteristics. The creative freedom brought by Art Deco design makes the starting point of this style of watch more than any other popular product design style.
ART DECO watches were mainly represented by more mechanical, geometric and purely decorative lines in the early days. Nowadays, they are more like a diversified way of thinking, compatible with luxury and elegance and modern fashion, combining a complex but very rhythmic sense. Visual impact. This self-contained, independent modeling language with its own connotation has a strong characteristic of being more appreciative. In the design of the shape, more attention is paid to the texture and gloss of the materials, and geometric shapes or pattern decoration are used for decoration. The use of strong solid colors and metallic colors is emphasized to create gorgeous visual impressions. The strong decorativeness based on the line form embodied by ART DECO, in principle, makes flexible use of aesthetic principles such as repetition, symmetry, and gradation to make the geometric shape full of poetic and decorative. This method of creation is the process of endowing the body with ‘meaning’ and the process of injecting your own ideas into the design.
Piaget White Gold Diamond Watch
Blancpain Valentine Jewellery Watch
Aestheticism decorative style
Bulgari launched the snake-shaped antique collection jewelry and watch series as early as 1965. The SERPENTI series of watches introduced last year inherited the artistic essence of the previous snake-shaped antique collection series, simplifying the exquisite snake-like shape, and retained the exaggerated shape. The gorgeous style has a strong modern atmosphere. Boucheron’s Ladyhawke tourbillon watch uses the shape of a falcon. A falcon decorated with precious stones and golden feathers clasps Girard-Perregaux’s three-gold bridge surface tightly, with a brilliant expression. This reminds me of the large-scale and influential ‘Art Nouveau movement’ that was produced and developed in Europe and the United States in the late 19th and early 20th centuries. This innovation in the history of art design has greatly developed plant and animal patterns in patterns. The use of design creates an aesthetic style of decoration.
Breguet’s Crazy Flowe fine jewelry watch this year is actually the same route. Around Breguet’s unique Naples oval face plate, 116 asymmetrical square active diamonds are arranged, supplemented by 66 Brilliant cut diamonds. On the flange, the designer perfectly combines the decorative arts and jewelry inlay technology. The entire Piaget white gold diamond watch is like a blooming flower, exuding restraint and tenderness in the publicity.
Jacques Dro THE HEURE CELESTE Watch
Cartier Santos Triple 100 high jewelry watch
Neoclassical decorative style
Different from the aesthetic decoration style mainly based on drawing on plants and animals, neo-classical decoration style is the most used by designers on the dial of women’s watches. The neoclassical design style is actually an improved classicism style. The rich artistic heritage of European culture, open and innovative design ideas and its distinguished appearance have always been popular and sought after by the audience. This decorative style not only preserves the elegant and noble temperament in the essence of traditional culture, but also maintains a balanced order and blends with new ideology. It is like a nobleman with a temperament who has input fresh blood. Still creating a modern atmosphere that never goes out of style.
This watch by Earl Dale dared to sell for more than 9 million yuan, and it was by no means a random price. Not to mention diamonds weighing more than 20 carats, the design alone is amazing. This jewellery table full of oriental charm uses neoclassical decorative styles to the fullest, elegant, retro, exquisite … In this design, you can see some heavy things hidden in it, The accumulation and precipitation of a cultural connotation.
Of course, whether it is aesthetic decoration style or neo-classical decoration style, they all start from the design thinking of ART DECO, and then develop a reasonable and perfect design style. From another perspective, this also extends the artistic value of ART DECO to some extent. ART DECO, as a symbol of art and spiritual culture, will never disappear in future watch design and even in the whole field of product design.
宝 玑 Crazy Flowe High Jewellery Watch