June 29, 2016-Gucci is pleased to announce that Li Yuchun, a famous Chinese singer and actor, has become the brand’s new ambassador for watch jewelry in Asia.
His unique personal style made Li Yuchun and the brand creative director Alessandro Michele’s eclectic self-expression aesthetics fit perfectly, and naturally became the best candidate for the image ambassador.
Li Yuchun said, ‘Gucci’s design has always been very attractive to me, and the new creative director Michelle gave me a unique perspective on classic contemporaryity. I feel honoured and lucky to be part of Gucci’s history. I believe this will be A wonderful journey. ‘
G-Timeless Automatic Watch
At the same time, Gucci also presented for the first time a series of blockbuster jewellery imagery performed by Li Yuchun, which was shot by photographer Colin Dodgson, and created a contemporary aesthetic with an eclectic look. The new GG2570 series has become the first choice of watches. ‘25’ represents the lucky number of Michelin, and ‘70’ represents the brand’s glorious era, which is a tribute to Gucci. In another watch blockbuster, Li Yuchun wore a G-Timeless series automatic watch. The dial of the series is decorated with bees, hearts and stars as the time scale. It is a combination of the brand’s eye-catching creativity and Swiss fine watchmaking tradition. Crystalline creation.
In addition, Li Yuchun transformed into a retro pink girl to perfectly interpret the Icon series of high jewelry, including a series of rings, bracelets and necklaces created with delicate floral patterns and 18K rose gold set with white enamel. The delicate flower and leaf patterns and the brand’s interlocking double G logo are engraved on the surface of the jewelry, bringing a new change to this iconic jewelry series.
From mid-July, the watch jewelry image will be officially released throughout Asia.