On the eve of the opening of the 2016 UCI Road World Championships, TAG Heuer held a press conference at the St Regis Hotel in Doha, Qatar. Chief Executive Officer of TAG Heuer Official Jean-Claude Biver announced that Tag Heuer will return to the international professional cycling scene.睽 For more than 20 years, Tiger Heuer will join hands with BMC Racing Team to open a new chapter in the cooperation between Tiger Heuer and the bike world! Team owner Andy Rihs and team chairman and manager Jim Ochowicz attended the conference.
Mr. Jean-Claude Beaver, CEO of TAG Heuer and President of the Watch & Clock Department of Lowell Xuan Group, said: ‘Bicycles are a sport loved by every age group in every country in the world. This project is very important to me. I 25-year-old friend Andy Reese is looking forward to the long-term cooperation that will soon begin! BMC Racing Team will bring our pioneering spirit and Swiss-made quality to the world. Every round of high-level races of the team, Will convey the spirit of our brand. ‘
BMC Racing Team owner Andy Reese added: ‘BMC Racing Team is very pleased to cooperate with Tag Heuer. These two high-end brands, also from Switzerland, have the opportunity to join forces and are very rare. We are very much looking forward to working with Thai TAG Heuer is working together, and I am also very excited to announce this cooperation with my old friend Jean-Claude Beaver. BMC and Tag Heuer are also from Switzerland, and they are also pursuing excellence. I am looking forward to the 2017 season. Our drivers proudly display the TAG Heuer brand identity. ‘
Jim Okhovic, Chairman and Manager of the BMC Racing Team, said: ‘This cooperation with Tag Heuer has painted a strong mark in the history of the BMC Racing Team. The BMC Racing Team shares many of the same with Tag Heuer. Values. The TAG Heuer brand spirit #DontCrackUnderPressure ‘Fear of challenges without challenges’ is the essence of cycling. Timing is extremely important for competition. Whether it is a time trial or a three-week three-round race, the goals It is the shortest time to reach the end. We believe that TAG Heuer will provide professional and reliable timing support for the team. ‘
All team players will wear the TAG Heuer Connected smart watch, which will provide information and communication tools to witness every exciting event.
TAG Heuer’s brand identity will be displayed at important locations. During the race, the TAG Heuer shield badge will appear on the top of the driver’s clothing and on the sleeves on both sides (a very important position for TV and photographer lenses). In front of the driver’s interview table, the brand identity will appear on each driver’s hat. The official vehicle body of the team will also be covered with the Tag Heuer and BMC logos, and will proudly run around the world.
To commemorate this cooperation, road racing legend Dag Otto Lauritzen also appeared at this press conference to witness this glorious moment. The 50-year-old Norwegian professional cyclist won the Tour de France and Tour de France stages during his career from 1984 to 1994, and won the bronze medal in the 1984 Olympics. Eleven is a member of the racing team.
Other VIPs present were the 2015 Australian Time Trial Champion Richie Porte, who was the captain of the 2016 BMC Racing Team (the 2013 and 2015 winners of the Paris-Nice stage, and the 2015 Tour de France Champions of Tyrone). There are also seven drivers selected for the UCI World Championship Team Time Trial: Tom Bohli and Stefan Küng of Switzerland, Rohan Dennis of Australia, Daniel Oss and Manuel Quinziato of Italy, Taylor Phinney and Joey Rosskopf of the United States.
In 2016, the BMC Racing Team had 29 riders from 12 different countries, ranked among the top four in the UCI WorldTour professional cycling team, and had 20 million fans worldwide. BMC Racing Team is also one of the most famous professional teams (top three in the US, UK, Australia and Germany), with more than 800,000 fans on social media.
The purpose of this cooperation between BMC Racing Team and Tag Heuer is to bring together positive, dedicated and aspiring people to seek innovation and breakthroughs, not only in the sports world, but also in various fields. The same spirit has driven watchmakers from La Chaux-de-Fonds, the third largest city in French-speaking Switzerland, to bring cutting-edge technology, materials and design to a higher level, demonstrating that Tag Heuer is a “starter A pioneering Swiss watchmaking brand with a long history in 1860 ‘.
TAG Heuer and Cycling: Returning to the Race in 20 Years
TAG Heuer’s first cooperation with professional cycling can be traced back to 1946. In the brochure of Swiss watchmaker HEUER, the first mention of the use of precision chronograph pocket watches in time trials and road races was made. In 1985, Tag Heuer teamed up with the professional cycling team to become a sponsor of the HEUER SKIL SEM team and its captain Sean Kelly. From 1986-1987 to 1990, the brand continued to cooperate with the professional cycling team, including the KAS TAG HEUER team and the 7-Eleven racing team founded by Jim Okhovic-he is also the current chairman and general manager of the BMC racing team coach.
Also present at the press conference today are Dag Otto Lauritzen and Andy Hampsten, both of whom are special editions of the first Heuer Formula 1 from TAG Heuer. The heroes of the era at the time of the watch’s launch and witnessed the birth of the team’s red and green watches.
In 1992, TAG Heuer began working with Swiss champion Tony Rominger. He has won in 115 games in his career, was the holder of the hourly record in 1994, and continued to be the brand ambassador until 1996.